Thursday, April 21, 2011

Search Engine Optimization

For those interested in SEO (Search Engine Optimization) I will share here few things that I have found to be useful and few SEO software that I like to use in my work.

SEO...it's quite a young discipline, but you can find on the Internet so many books and articles about it. 
Many claim that they discovered the 'Holy Grail', when it's quite hard to believe that in few clicks, as they tell you, you can achieve the top ranking how you are told...

SEO, as I know it is though work and perseverance. 
Another thing is that using the right software tools you can reduce substantially your workload, but still need your brain to be involved and take the right decisions. I can't see SEO, as a ONE click job how many sites pretend, advertise  and sell ($$$$).

Search Engine Optimization, how I do it, is, methodical, structured work.

What is SEO?
Search Engine Optimization is the process of improving the visibility of your web site in search engines via organic search results from Google, Bing, Yahoo and other search engines.
A website that shows higher on a search engine results page normally gets more visitors, more potential customers and ultimately more sales...

Where do we start?

I. Search Engine Submission
Send your site to major search engines.
Why you don't need to send your site to thousands search engines...
Because they are irrelevant.

Why? Over 95% of all searches come from Google, Yahoo or MSN. Many other minor search engines use the BIG THREE for their results.   

II. Get your keywords for a good start
Firstly, yo need to brainstorm (involve more people) the best keywords and keyphrases for your site.
And remember the fewer things people know about SEO, the better keywords ideas come to their mind.

Then shortlist keywords  based on KEI (keyword efficiency index).
A good formula for KEI is:
KEI=((4-R)/3)*Sv*Sv/C

Where we have:
Relevance (R): it is how closely your keyword is related to what you offer to your customers. 
We use a three points scale:
  • 1 for Excellent
  • 2 for Good
  • 3 for Poor


Search Volume (Sv): it is how many queries are made for a keyword per month. 
Competition (C): that's how many websites are already more or less optimized for this keyword.
  
III. Play search engine rules
Make your site to follow the ROBOT rules; create sitemap, robots file, fix broken links, correct HTML mistake.

IV. On Page optimization for 5 landing pages
Based on your most marketable keywords go and analyze how optimized your site is for this keywords.
Based on audit report (we use WebSite Auditor)  go on and implement the recommendations. Now your site is fully optimized and better than your competitors.

This will have an  immediate, positive  effect on your rankings.

DO regular reports to show your Search Engine Ranking Performance (SERP) and Analytics to keep you informed with your website performance

V. Link Building
We recommend and DO for our customer a Link Exchange service based on relevance of the links and we avoid FFA - link farms that could get you in trouble with major search engines.



VI. Send Site to directories, social network sites, write reviews and press releases
Submitting your website to directories is one method of gaining important one-way-links to your site and vital in any linking campaign for SEO. The directories are either paid, unpaid, reciprocal or free directories.

Be active on the net, to get attention, comment in forums and blogs or get bloger to write about you. Even buy links and check what value the links bring.

VII. We use SEO PowerSuite - de facto the world-wide standard for search engine optimization

SEO PowerSuite is the most feature rich SEO software pack.
Even if you want to do SEO for yourself or ask a firm to do it for you, you should use SEO PowerSuite.

SEO PowerSuite uses only proven techniques and is easy to use and understand and it guarantee top Google position for your site.


Use the most powerful SEO tools to get the best ranking for your site.
If you want to read more about SEO PowerSuite go at its home page.
You can try it for FREE.



carbonara-arterial